Airasia's marketing strategy serves as a good example of this principle the malaysian airline doesn't only advertise on traditional mediums such as radio or television, but also on social media channels there are several reasons for the heavy use of social media social media channels allow airasia to. Operational information management in strategy and operations: a case of air asia to venture into regional and international markets 10 introduction this study was intended to analyze the electronic marketing strategy on a selected budget airline based in malaysia, air asia which aims to identify its. 22 vision, mission , values ,goals, objectives and strategies airasia's vision is to be the largest low cost airline in asia serving the 3 billion people who are currently underserved due to poor under the ceo there are 15 departments ( line and functional /staff) : airasia thai management control and operational control. Our ir-vision to continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit leanest cost structure • efficient and simple point to point operations • attracting and retaining hardworking and smart people • passion for continuous. Capacity reduction and cost-cutting within the organization would be two strategies this year, benyamin ismail, the acting chief executive officer of airasia x said in a telephone interview squeezed by intense competition in southeast asia's crowded aviation business, the airline has lost money for the.
Marketing strategy in order to accomplish its goals, airasia will lead its marketing activities toward the following strategies: target market strategy: airasia will continue to target its existing customer's while expanding its routes to more developing and developed countries positioning strategy: airasia will continue to. This assignment will look at the largest low cost carriers in asia pacific region - airasia berhad, which is known as airasia in this work we will analyse how organization has successfully used information technology and systems to improve their business in addition, this paper will look to it strategies of air. Control filter mechanism nevertheless, after analyzing airasia's case, it seems that the model conveniently links to the first five forms of service operations flexibility, leaving the last two forms unsolved references abdul kareem, sa ( 2007) the role of flexibility in linking operations strategy and marketing strategy.
Airasia is the largest airline in malaysia by fleet size and destinations as well as being asia's largest low-cost airline by passengers carried airasia, and its and also driving the company's strategy the hods also play a key part in still transitioning from a functional leadership role and mind-set to general leadership. Is mainland china set to become the principal battleground for airasia as the low -cost carrier sets its sights on growing its presence across booming north asia we investigate the rise of the low-cost airline group and how it is tweaking its strategy to support growth in new markets and the maturity of its.
Companies have only three options: attack, coexist uneasily, or become low-cost players themselves none of them is easy, but the right framework can help you learn which strategy is most likely to work. At present 80% of tickets are sold through travel agents and 20% through the airline's call centre the short–term aim is to achieve a 50/50 split between commission bearing travel agency sales and direct sales via the internet and the call centre the airline will use airasiacom as its brand fernandes sees the brand adding.
This paper will examine the results of the strategic actions of airasia in the malaysian domestic another critical function of the airline travel is to connect the major towns and the remote interior areas strategy airasia chose was implemented properly as the operating and financial results are meaningless without the. Airasia's marketing strategy exhibits characteristics of a number of other lccs the 'giving away' of large numbers of one-way tickets or heavily discounted promotional fares are designed to create an excitement around the company and its activities and to promote the airline through 'word-of-mouth. The malaysian budget carrier's founder says that flying into delhi was always part of the company's india strategy, but it didn't want its rivals to know about the plan some analysts beg to differ.
This shows a trend that the basically the marketing strategy of a company should cover every section of the society in order to have maximum profit this trend had been a fair impact on the success rate of a company and surely will be in the future too the marketing of its products gives the company. It is said that before the deregulation, airline industries have always been restricted by governments which controlled the destinations of the airline industry and also the product planning and pricing strategy airasia makes the low fare model possible and create values through the implementation of the following key. Airasia: the world's lowest cost airline sommario what when where who how.